Addressing The Impact of Implicit Bias

Problem Analysis

Underrepresented populations consistently complain about lack of adequate care and suffer more from chronic conditions.

Implicit bias in healthcare contributes to a lack of quality of care. This in turn contributes to dissatisfied and non compliant patients.

Pharmaceutical companies lose $300 Billion a year due to lack of patient adherence (non compliance).

There is a huge void in research content that is focused on healthcare disparities and underserved populations as most medical research primarily focuses on patients of European descent.

Underrepresented Groups Report More Communication Problems During HCP Visits

African Americans

22%

Hispanics

33%

Asians

22%

Caucasians

16%
Participants reported that their doctor did not listen to everything they said, they did not fully understand their doctor, or they had questions during their visit but did not ask them.
Source:Source: Commonwealth Fund, Harvard T.H. Chan School of Public Health

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African Americans (16%) and Hispanics (18%) were most likely to feel they had been treated with disrespect during a health care visit. Their reasons for feeling this way often were related to aspects of communication—the patient thought he or she was spoken to rudely, talked down to, or ignored.

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18% of LGBTQ patients avoided medical treatment out of fear of discrimination.

50% admit to not taking prescriptions regularly

According to the AMA Patients Admit to not Taking Their Prescriptions 50% of the Time

Pharma companies drive revenue by getting physicians to write more scripts and by increasing patient adherence. Patient adherence programs are considered much more cost efficient and to have a stronger ROI

Leverage cultural health communications to improve position patient relationship and increase patient compliance.

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