Underrepresented populations consistently complain about lack of adequate care and suffer more from chronic conditions.
Implicit bias in healthcare contributes to a lack of quality of care. This in turn contributes to dissatisfied and non compliant patients.
Pharmaceutical companies lose $300 Billion a year due to lack of patient adherence (non compliance).
There is a huge void in research content that is focused on healthcare disparities and underserved populations as most medical research primarily focuses on patients of European descent.
Underrepresented Groups Report More Communication Problems During HCP Visits
Participants reported that their doctor did not listen to everything they said, they did not fully understand their doctor, or they had questions during their visit but did not ask them.
Source:Source: Commonwealth Fund, Harvard T.H. Chan School of Public Health
50% admit to not taking prescriptions regularly
According to the AMA Patients Admit to not Taking Their Prescriptions 50% of the Time
Pharma companies drive revenue by getting physicians to write more scripts and by increasing patient adherence. Patient adherence programs are considered much more cost efficient and to have a stronger ROI
Leverage cultural health communications to improve position patient relationship and increase patient compliance.
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